The winds of the market are changing and in real estate we can’t control everything. Now more than ever it is key to go into the market with your eyes wide open.

What we are currently seeing in our auction rooms is that buyers are no longer buying at today’s prices they are buying at where they see the market going. However, when owners are open to adjusting their levels this allows us to get the property on the market quicker during an auction and generate some great results for them!

Here at Team Diego, we know how important it is to do a case study of each property and assess the market week by week not month by month anymore so that we can out-price, out-promote and out-market other properties in the market.

As we know the market is constantly changing and evolving and you can quickly lose credibility by not being honest and upfront with your buyers and vendors.

As Real Estate Agents it is so important to have lots of knowledge on the market rather than lots of opinions. If you tell a client what you think a property is worth and come auction time you are well off the mark, then you have lost all credibility with that client.

Be aware of the zone of lost credibility with your clients, as this can be a key deciding factor for a client returning to do business with you in the future.

It’s all about transparency, as agents we can only make fair comparisons to other property sales but cannot make opinions on what a property will or won’t sell for.

The tides are changing in the Auckland market and the question is coming in hot. What does this mean for our buyers and our vendors? We are seeing buyer fatigue; they have been pushed to their limits in 2021 plus the big jump in the interest rates, which influences our market.

In this market moving forward it is crucial to choose the right agent, it is so important to be reflecting on the now market not the market in the past. A good agent will tell you what you need to hear not what you want to hear.

If the price is right, your listing will sell. Have the courage to continually speak on what the market feedback is, even if it’s not what your vendors want to hear. A tool that may help bring unrealistic prices down is throughout the campaign be sure to show your vendors weekly comparables in the area.

Always reflecting to them what the market is doing. This may help if the property doesn’t sell at auction, and you need to price it. A good agent will tell you what you need to hear not what you want to hear.

How do you make the right decisions on hiring staff? Don’t let the pressure get to you when you are interviewing a potential employee. Learn to trust your instincts, you can’t live in the hope they will work out.

If you want that superstar employee, one that will take your business to the next level, consider this…. give them what they want financially. They will stay loyal to you and your business; it will save you in the long run.

Process Process Process, it's all about how you structure your business from the outset. It doesn’t matter how busy you are in real estate, it is so important to stay true to the process. It’s all about working smarter not harder, setting your calendars, booking your vendor meetings well in advance, and using your templates.

How do you bridge the gap between your sellers and buyers? It doesn’t matter what the market is doing, buyers’ expectations are always on the up.

How do you get your buyers to focus on the property, not the dollar? The priming position is everything, then go and close the gap.

You’re either going to win or help someone else win… and here is how! It’s all about what you do with your buyer before you turn up to an auction.

Get your buyer primed and ready to bid in their range, empower your buyer by sharing your strategies and show your strength. Double your chances of getting paid and help your client secure their dream property!

It is very critical how you present to your potential vendors, do you go with a hard close or the softer approach? We come from a genuine position of wanting to help our vendors in any situation they may find themselves in.

Ask the important questions, this will help your vendors feel you are invested before they choose you.

Learn how to diffuse and move forward to a happy result!

You can make more money but you can't make more time. Speed is the new currency, how can you utilise time to be more efficient, responding to more people, without taking shortcuts. Cut To The Chase - With Diego Traglia & Aaron Davis

How do you appear on the World Wide Web? With a fresh set of eyes, is the information online about you accurate? Social credibility and online presence is an important key to success. Have a high profile, own that online space!

Cut To The Chase with Diego Traglia & Aaron Davis Sharpen up the tools. Don't waste the time in lockdown, use it as a time to evaluate your business, strengthen skills, do some business planning.

You've got to call with a purpose, there's no shortage of stock, there's a shortage of courageous agents prepared to hustle.

Cut To The Chase - With Diego Traglia & Aaron Davis

This is key to getting an opportunity in real estate. Getting your feet in the door is always the hardest part, so here's some advice on how to do it. Don't be shy, getting knocking.

If you want to change your business, you've got to change your words. People do their research on you - look like a million dollars, talk like a million dollars, be genuine.

Cut To The Chase with Diego Traglia & Aaron Davis We all know what private listers can miss out on. Saving a few thousand on the commission shouldn't be the be-all and end-all. The initial conversation you have to possibly sway the vendor's mind is what could make all the difference.

Cut To The Chase with Diego Traglia & Aaron Davis Campaigns run the best when you've got a tried and tested process, that focuses on all the details, to maximise the best exposure for your properties.

Cut To The Chase with Diego Traglia & Aaron Davis Stay away from the price. We've all made the mistake around price, but the fact is - the process will dictate the price. Learn how to close negotiations without opinions.

Cut To The Chase with Diego Traglia & Aaron Davis What is a database today - everyone's gone digital. There are a million different systems out there, hear about what we use and how.