It's Episode 48 and we're talking about the concept of approaching vendors as though they were family members, what would you suggest and how would you treat them?

Remind yourself that it is a privilege to be in our position, be genuine and give honest advice, just as you would to your own Mum & Dad.

It's Episode 47 and let's talk Open Homes.

There are some agents no longer doing them but for those that are they're pretty run of the mill... so what can we do to make them different and to stand out from everyone else?

Check out the podcast to hear our ideas and get in touch if you have any you'd like to share.

It's Episode 46 and let's talk about the little extras you can do when marketing a property and how you get your vendors to have "skin in the game".  

This is when we look at getting them involved in the process of marketing and selling their property. They've probably already paid for traditional marketing such as TradeMe etc, but there are some other things they can do that don't cost anything. 

The first involves utilising the power of social media to promote the property through community groups which can also benefit your business as well. The second is including your vendors in the Open Home process. Make sure to check out the podcast to hear all the details.

Offers are proving hard to come by in this market so when you do get one it's good news but it's important how you present them. Even if the offer doesn't meet the vendor's expectations remember not to get defensive, have comparables ready and back yourself up with facts. 

All offers are good offers, present them correctly and work from there.

In Episode 44 we're talking about words. They've got to have meaning and they've got to cut to the chase. Literally. When you start to listen more you become aware of how many words are out there and what really has meaning. 

Vendors are worried about the market and being clear and straight to the point can help ease their fears.

The same goes for Buyers. Asking the right questions can have a big influence on their decisions.  Use less words, have more impact, and it can help you sound smarter!

In Episode 43 we are talking about helping good people understand when good offers present themselves and actually how good they are. Our job is to get the very best result for our vendors but they need to understand what a good offer is so they can move on with their lives.

Present them with the facts! Show them other properties and what price they're selling at so they truly understand the current market, guide them through the process allowing them to make informed decisions and know when they are being presented with a good offer.

When time is money how do you make sure you're not wasting a moment of it?

In Episode 42 we're talking about different time-saving hacks to make sure you're making the most of every day including meeting schedules and utilising templates, plus Diego shares a new quick, and easy way to get video testimonials for your business.

It's Episode 41 and we're discussing something incredibly simple but essential in our everyday lives, the importance of good manners, and the bonus that they cost us nothing. 

Ensure you treat everyone with respect and always try to be polite, you never know who your next client or vendor is.

Sometimes we can forget as we get busy and tired but words such as 'thank you' truly matter, and although 'thank you for caring' is such a small phrase, it can have a lasting impact on the people around us.

In this episode, we're talking about something I heard at AREC recently which is the saying, "you've got to let go to make more". So what does that mean? People ask why Team Diego is successful and part of the reason is delegation.

It can be a challenge to let go and there may be bumps along the way (maybe even some mistakes) but at the end of the day if you've got people you can trust to do the job then learn to let go so you can do what you do best, listing and selling.

In this week's episode of Cut To The Chase we're talking about how to respond when someone asks, is this a good time to buy or sell?

Maybe now is a horrible time or maybe it isn't! The probability is the market will continue to drop for the foreseeable future, but it is a beautiful time to buy if you find the perfect house. Aaron talks about one of the big rookie mistakes he sees is when someone tries to pick the bottom of the market.

Only hindsight can do that. However, if you're not looking to sell in the short to medium term then now is a great time to be buying. So, remember to connect with your potential vendor by being honest about the current market and it could pay off.

If someone offers you something for free they're probably taking your information and selling it to someone else. 

In 2022 you got a change it up. So stop doing stuff for free. How much real estate marketing do you see from agents offering a free appraisal, valuation, or property marketing? Stop doing stuff for free. Just because everyone else is doing it doesn't mean you should.

Maybe you offering things for free because you're not any good. Instead offer something of substance. Providing comparables such as record prices in the local area can create interest with your potential vendor. 

As a real estate agent you are a marketing and negotiating expert, prove your worth and don't give it away for free. Remember to be different... the best do and rest don't.

In this episode, we're looking at the current climate and how there are markets within markets. Vendors and buyers are responding to what they're seeing in the media with median prices and sales but that is not always a true representation of what is actually happening in the market. It is important that you're not talking in general terms, be specific to what is happening in your area and use that information to help the vendor understand the prevailing marketplace. At the end of the day make sure you know your numbers. Properties are still selling you just need to explain the market within the market.

In this week's episode, we're talking about bridging the gap between buyers and sellers and the changeover calculator. It doesn't matter what the market is doing there is always a gap between vendors and buyers, in 2021 it was the buyers that had to bridge the gap, making our job a little easier when it came to negotiations.

In 2022 there is still a gap but now it's the vendors that have got to bridge the gap if they want to be sold. It's important to remind vendors that ultimately the process is about them achieving their goal and regardless of what their property sells for if you can get them to where they want to be then that is what matters.

In today’s episode, we are talking about the three most common captions that vendors say when they are selling their homes and how to respond. These being “I don't need to sell, we are not giving it away, or we are not in a hurry.

It’s important to note that as agents we want to get the best result possible for our vendors, but you are not obligated to sell at an offer you are not happy with. However, the issue with this is that the current market is continually moderating, and you don’t want to be disappointed if the prices fluctuate out of your favour.

Because you're competing with other properties in the market, some people do need to sell their home and are not going to give it away, although they are prepared to align with the new norm and stats. Sometimes vendors' motivations are hidden but providing them with all the up-to-date facts and statistics about the market so that they can make an informed decision is vital.

Build a case study – previous house listings, their offers, sale price and comparable that you can give to vendors as a reference. Be optimistic regardless of the situation as you have given them all the information they need, but also be adaptable.

Don’t’ sit back and wait for your phone to ring, call your previous buyers. This will create an opportunity to discuss their property needs, never assuming they aren’t ready for their next home.

They might be looking for that house with an extra bedroom or an ensuite and your phone call could be the decider for

In today’s episode, we are talking about why to auction in this current market, despite headlines portraying a different message. It’s important to cut through the noise about what the media are writing and any doubts that you may have because auctions are still successful.

By going to auction, you eliminate a lot of the outside noise around pricing and the media and can get the vendor the best possible if they choose to auction in this market. Even if you cannot bid at auction, buyers can present a conditional offer which will accelerate the process and provide more urgency with shorter campaigns.

Another key element of auctions and communicating with vendors is making sure that they are aware that properties there is a possibility that their property won’t sell at auction – but this isn’t the end of the road. If they have a realistic expectation, despite being optimistic, then you can move into phase two of the selling process and set a price that they are happy to sell at. But selling at auction is still a high probability which should still be used as a sale method in real estate!

Today’s episode is a little different, but equally as important, as we are talking about success routines and how to build habits that improve your life. Following a daily routine can help you establish priorities, limit procrastination and keep track of goals that better you as an agent and person while benefiting your career in a variety of ways.

Establishing a positive daily routine is both a self-investment and an advantage for maintaining healthy relationships with people you interact with daily. Building habits like regularly exercising, meditating, and reading books that improve your vocabulary and language, which translates into conversions with buyers and vendors, is imperative for constructing a better life.

Setting goals that give you structure and something to strive towards is a place to start and keeping yourself accountable is essential in initiating success routines. If you don’t meet those goals, a small consequence will ensure you stay on track in the long run.

In today’s episode, we are talking about how to differentiate yourself from other agents in the market. Across Auckland there are thousands of agents that are all trying to sell properties in the same area, that’s why it’s vital to differentiate yourself from other agents. Everyone has their own unique strengths, finding what makes you stand out in the crowd is the key to obtaining more listings.

To begin with, find your niche and something that is authentic to you as an agent and how you want vendors and buyers to view your personal brand. As a new agent, establishing a personal brand can be difficult, which is when selling yourself and what you can offer compared to other agents is important. A 30-second elevator pitch that is concise, unique to your strengths, and isn’t generalised is the first step in creating a brand that people want to work with.

Building market dominance and a personal brand takes time but knowing your niche and area inside out and persevering with your point of difference will see you reap the rewards over time.

In today’s episode, we are talking about digital marketing and how to utilise it in the real estate space. Building a community of followers through a social media presence is important for generating brand exposure and awareness. However, directing traffic to your website through Search Engine Optimisation (SEO) is one of the most successful ways to generate leads.

To utilise social channels, it’s important to use a combination of paid and organic content and user-generated content (UGC) is one of the most trusted methods in digital marketing. UGC in the form of Google reviews creates credibility where people are more likely to interact with you if they see other people have had a positive experience with you.

In today’s episode, we are talking about bias in the market. People often think that the market is biased towards certain buyers, but that’s not true. The key to eliminating bias is by maintaining exceptional service throughout your interactions with buyers.

It’s all about standing out from other agents, knowing your market inside out, and going above and beyond for them to earn their trust.

By earning buyers' trust and the right to be their advisors, you set yourself up for greater success.