Here it is, the last episode of 2022, and what a year it's been.

We've survived, we've still made a dollar and we can only look towards 2023 with enthusiasm and excitement while we reflect on the year professionally and personally, and NOT mention the Property Market.

Plus Diego talks about his Kickstart Event set for January, where he'll be sharing insights and his business plans for the coming year. Don't miss it!

So, what happens when Diego ends up in Covid isolation with 53 listings and only a few weeks to Christmas?
It was time to face the uncomfortable truth which led to a very important email, sent to every vendor, informing them that with interest rate rises property values are going drop, and if they don't sell now they could be regretting it in two months.

Make sure you listen to find out what the results of the email were...

In this week's episode, Diego mostly keeps quiet due to losing his voice so Aaron steps up to talk about expired listings and offers some great tips on how to help win this business.

When you ask a buyer what they think your listing is worth and you have to pass that on to the vendor their reaction is not always positive!

This can be tricky especially because buyers are rarely truthful, they often lowball their feedback as it's in their best interests.

We recommend using the most recent comparables available, this is where you'll find the most accurate reflection of what a property is worth.

When the offers come in and they're close to what those recent properties sold for then you know you've done your job.

Also, don't forget to be strategic when you go to that original appraisal, choose your words carefully, and be realistic or it could backfire on you further down the track.

Let's talk about standing out from the crowd with your marketing. We know there are thousands of listings out there so just using the same old headlines and the same old bullet points is not going to get your property noticed.

We give you some examples of where to find the unique selling points of a property, some headline ideas, and even a pretty sneaky copywriting tip! #teamdiego #northwest #harcourtsnz

It's episode 56 and we're talking about developing a strategy for this last sprint to the end of the year.

Navigating the silly season can be difficult with all the parties and events but you don't want to let them be a distraction or derail your focus and energy with hangovers!

Have a plan, pick and choose which events you are going to drink at or make sure you arrive early and leave early, be courteous and try to stay off the tequila!

Other agents may say that it's quiet coming into the summer break but you should be working hard right the way through and have a strategy with both vendors and buyers, creating a sense of urgency around selling and buying before Christmas.

Utilise this time and you could make it incredibly successful for you. #teamdiego #northwest #harcourtsnz #cuttothechase #realestatenz

This week we're talking about how you present yourself to the world, most of us work for an agency with particular brand standards (which are important) but sometimes you've got to think outside of the box and don't take yourself too seriously!  

Have fun and present yourself as a person before a real estate agent, most potential vendors aren't looking for the most serious agent in the office and there are plenty of places where you can show your unique personality...

listen to this episode for some great ideas from Aaron and Diego and make sure you let us know if you have ideas of your own!

What do you do after you sell a property? Flyers, Just Sold DLEs, door knock?

Let’s talk about how you can create valuable conversations with potential vendors, buyers and a possible listing opportunity.  

Utilise all those buyers details you gather into your database through inquiries, viewings, and open homes and when you sell a listing you touch base with them, to let them know what it sold for.

In that same conversation, you can tell them about another listing you have, even if its not on the market yet, perhaps even one you've only done an appraisal on! Surprised?

Make sure you tune in to hear the rest of Diego's technique!

This week we're talking about fatigue. Whether it's buyers, vendors or just deal fatigue we're all feeling it in this tougher market.

The negativity that comes when offers fall over can have a detrimental effect on vendors and even on us as agents, so how can we combat those feelings?

Check out the episode to find out.

Let's talk about the importance of personal branding. In the busy real estate space you need to be a specialist and not a generalist, express what makes you unique, whether it's your previous career or experience, or perhaps it's your hobbies and passions.  

Even under the umbrella of the agency that you work for, how do you differentiate yourself from the other agencies or even just from the agents in your own office? Try to be creative but not cheesy (unless you're Diego) but being courageous will get you noticed.  

And don't forget to invest in your brand, spending time and money on logos, colours, photography, and design goes a long way. We're in the marketing game, so look, act, and talk like the money.

In this episode, we share ideas on how to give the ultimate experience to your vendors.

When you sign the listing with a vendor you know you're going to have a big impact on their lives throughout the process, but how do you also give them a high-end experience with the very best customer service?

Options include direct contact, messages, informative videos, and more.

Make sure to tune in to find out Diego and Aaron's top advice to provide the ultimate vendor experience.

It is Episode 50 and let us discuss how to get buyers engaged and out of the shadows in this current market.

They're waiting, watching intently, and paying attention to what is happening around them. So, when the buyers fob you off what do you do?

Check out Diego and Aaron engaging in some role-playing... buyer/agent role-play of course! Make sure you watch for some inside information and some great tips.

Let's cut to the chase this episode...we're talking about hidden transactions.

What are the motivations involved for a vendor to be selling or for a buyer to be purchasing?

Do they need to be in a specific school area, do they need a bigger house?

Ask the right questions... do they want to sell or do they NEED to sell?

Those hidden transactions have become increasingly important in this market so make sure you’re aware of them.

It's Episode 48 and we're talking about the concept of approaching vendors as though they were family members, what would you suggest and how would you treat them?

Remind yourself that it is a privilege to be in our position, be genuine and give honest advice, just as you would to your own Mum & Dad.

It's Episode 47 and let's talk Open Homes.

There are some agents no longer doing them but for those that are they're pretty run of the mill... so what can we do to make them different and to stand out from everyone else?

Check out the podcast to hear our ideas and get in touch if you have any you'd like to share.

It's Episode 46 and let's talk about the little extras you can do when marketing a property and how you get your vendors to have "skin in the game".  

This is when we look at getting them involved in the process of marketing and selling their property. They've probably already paid for traditional marketing such as TradeMe etc, but there are some other things they can do that don't cost anything. 

The first involves utilising the power of social media to promote the property through community groups which can also benefit your business as well. The second is including your vendors in the Open Home process. Make sure to check out the podcast to hear all the details.

Offers are proving hard to come by in this market so when you do get one it's good news but it's important how you present them. Even if the offer doesn't meet the vendor's expectations remember not to get defensive, have comparables ready and back yourself up with facts. 

All offers are good offers, present them correctly and work from there.

In Episode 44 we're talking about words. They've got to have meaning and they've got to cut to the chase. Literally. When you start to listen more you become aware of how many words are out there and what really has meaning. 

Vendors are worried about the market and being clear and straight to the point can help ease their fears.

The same goes for Buyers. Asking the right questions can have a big influence on their decisions.  Use less words, have more impact, and it can help you sound smarter!

In Episode 43 we are talking about helping good people understand when good offers present themselves and actually how good they are. Our job is to get the very best result for our vendors but they need to understand what a good offer is so they can move on with their lives.

Present them with the facts! Show them other properties and what price they're selling at so they truly understand the current market, guide them through the process allowing them to make informed decisions and know when they are being presented with a good offer.

When time is money how do you make sure you're not wasting a moment of it?

In Episode 42 we're talking about different time-saving hacks to make sure you're making the most of every day including meeting schedules and utilising templates, plus Diego shares a new quick, and easy way to get video testimonials for your business.