It's Episode 41 and we're discussing something incredibly simple but essential in our everyday lives, the importance of good manners, and the bonus that they cost us nothing. 

Ensure you treat everyone with respect and always try to be polite, you never know who your next client or vendor is.

Sometimes we can forget as we get busy and tired but words such as 'thank you' truly matter, and although 'thank you for caring' is such a small phrase, it can have a lasting impact on the people around us.

In this episode, we're talking about something I heard at AREC recently which is the saying, "you've got to let go to make more". So what does that mean? People ask why Team Diego is successful and part of the reason is delegation.

It can be a challenge to let go and there may be bumps along the way (maybe even some mistakes) but at the end of the day if you've got people you can trust to do the job then learn to let go so you can do what you do best, listing and selling.

In this week's episode of Cut To The Chase we're talking about how to respond when someone asks, is this a good time to buy or sell?

Maybe now is a horrible time or maybe it isn't! The probability is the market will continue to drop for the foreseeable future, but it is a beautiful time to buy if you find the perfect house. Aaron talks about one of the big rookie mistakes he sees is when someone tries to pick the bottom of the market.

Only hindsight can do that. However, if you're not looking to sell in the short to medium term then now is a great time to be buying. So, remember to connect with your potential vendor by being honest about the current market and it could pay off.

If someone offers you something for free they're probably taking your information and selling it to someone else. 

In 2022 you got a change it up. So stop doing stuff for free. How much real estate marketing do you see from agents offering a free appraisal, valuation, or property marketing? Stop doing stuff for free. Just because everyone else is doing it doesn't mean you should.

Maybe you offering things for free because you're not any good. Instead offer something of substance. Providing comparables such as record prices in the local area can create interest with your potential vendor. 

As a real estate agent you are a marketing and negotiating expert, prove your worth and don't give it away for free. Remember to be different... the best do and rest don't.

In this episode, we're looking at the current climate and how there are markets within markets. Vendors and buyers are responding to what they're seeing in the media with median prices and sales but that is not always a true representation of what is actually happening in the market. It is important that you're not talking in general terms, be specific to what is happening in your area and use that information to help the vendor understand the prevailing marketplace. At the end of the day make sure you know your numbers. Properties are still selling you just need to explain the market within the market.

In this week's episode, we're talking about bridging the gap between buyers and sellers and the changeover calculator. It doesn't matter what the market is doing there is always a gap between vendors and buyers, in 2021 it was the buyers that had to bridge the gap, making our job a little easier when it came to negotiations.

In 2022 there is still a gap but now it's the vendors that have got to bridge the gap if they want to be sold. It's important to remind vendors that ultimately the process is about them achieving their goal and regardless of what their property sells for if you can get them to where they want to be then that is what matters.

In today’s episode, we are talking about the three most common captions that vendors say when they are selling their homes and how to respond. These being “I don't need to sell, we are not giving it away, or we are not in a hurry.

It’s important to note that as agents we want to get the best result possible for our vendors, but you are not obligated to sell at an offer you are not happy with. However, the issue with this is that the current market is continually moderating, and you don’t want to be disappointed if the prices fluctuate out of your favour.

Because you're competing with other properties in the market, some people do need to sell their home and are not going to give it away, although they are prepared to align with the new norm and stats. Sometimes vendors' motivations are hidden but providing them with all the up-to-date facts and statistics about the market so that they can make an informed decision is vital.

Build a case study – previous house listings, their offers, sale price and comparable that you can give to vendors as a reference. Be optimistic regardless of the situation as you have given them all the information they need, but also be adaptable.

Don’t’ sit back and wait for your phone to ring, call your previous buyers. This will create an opportunity to discuss their property needs, never assuming they aren’t ready for their next home.

They might be looking for that house with an extra bedroom or an ensuite and your phone call could be the decider for

In today’s episode, we are talking about why to auction in this current market, despite headlines portraying a different message. It’s important to cut through the noise about what the media are writing and any doubts that you may have because auctions are still successful.

By going to auction, you eliminate a lot of the outside noise around pricing and the media and can get the vendor the best possible if they choose to auction in this market. Even if you cannot bid at auction, buyers can present a conditional offer which will accelerate the process and provide more urgency with shorter campaigns.

Another key element of auctions and communicating with vendors is making sure that they are aware that properties there is a possibility that their property won’t sell at auction – but this isn’t the end of the road. If they have a realistic expectation, despite being optimistic, then you can move into phase two of the selling process and set a price that they are happy to sell at. But selling at auction is still a high probability which should still be used as a sale method in real estate!

Today’s episode is a little different, but equally as important, as we are talking about success routines and how to build habits that improve your life. Following a daily routine can help you establish priorities, limit procrastination and keep track of goals that better you as an agent and person while benefiting your career in a variety of ways.

Establishing a positive daily routine is both a self-investment and an advantage for maintaining healthy relationships with people you interact with daily. Building habits like regularly exercising, meditating, and reading books that improve your vocabulary and language, which translates into conversions with buyers and vendors, is imperative for constructing a better life.

Setting goals that give you structure and something to strive towards is a place to start and keeping yourself accountable is essential in initiating success routines. If you don’t meet those goals, a small consequence will ensure you stay on track in the long run.

In today’s episode, we are talking about how to differentiate yourself from other agents in the market. Across Auckland there are thousands of agents that are all trying to sell properties in the same area, that’s why it’s vital to differentiate yourself from other agents. Everyone has their own unique strengths, finding what makes you stand out in the crowd is the key to obtaining more listings.

To begin with, find your niche and something that is authentic to you as an agent and how you want vendors and buyers to view your personal brand. As a new agent, establishing a personal brand can be difficult, which is when selling yourself and what you can offer compared to other agents is important. A 30-second elevator pitch that is concise, unique to your strengths, and isn’t generalised is the first step in creating a brand that people want to work with.

Building market dominance and a personal brand takes time but knowing your niche and area inside out and persevering with your point of difference will see you reap the rewards over time.

In today’s episode, we are talking about digital marketing and how to utilise it in the real estate space. Building a community of followers through a social media presence is important for generating brand exposure and awareness. However, directing traffic to your website through Search Engine Optimisation (SEO) is one of the most successful ways to generate leads.

To utilise social channels, it’s important to use a combination of paid and organic content and user-generated content (UGC) is one of the most trusted methods in digital marketing. UGC in the form of Google reviews creates credibility where people are more likely to interact with you if they see other people have had a positive experience with you.

In today’s episode, we are talking about bias in the market. People often think that the market is biased towards certain buyers, but that’s not true. The key to eliminating bias is by maintaining exceptional service throughout your interactions with buyers.

It’s all about standing out from other agents, knowing your market inside out, and going above and beyond for them to earn their trust.

By earning buyers' trust and the right to be their advisors, you set yourself up for greater success.

In today’s episode we are talking about is the market moderating? The market fluctuates and moderates for both the vendors and buyers but as agents it’s up to us to navigate this.

Depending on if a vendor or buyer is asking, you may need to explain the trends in the market in a different way. It’s all about adapting and working with the current situation and data to get the best result possible for your clients.

In today’s episode, we discuss the makings of a good team. Most agents work by themselves but over the years I have realised how important it is to have help from others to manage the workload.

Our advice is simple, start with a PA (personal assistant) who can help you get through daily tasks and manage your busy schedule. The next important member will be a buyer’s agent to help with attracting buyers and allow you the time to focus on getting listings.

Once you are up and running it's time to bring some agents on board and really make an impact in the market. It’s about investing in a team that will help you achieve your goals and allow you to do what you do best which is selling!

In today’s episode, we discuss the current uncertainty in the market and differing opinions out there. Last year the market was climbing and buyers were willing to pay more in order to not miss out on securing a property. This year the lending is tougher and buyers are no longer in the position to meet some vendor’s price expectations.

As agents, it’s now all about navigating this new environment and interoperating the shifts in the market so we can continue to deliver amazing results for our vendors. It’s up to us to create the energy in the market now!

In today’s episode, we are answering some of our viewers’ real estate questions. Whether you’re interested to know about effective ad titles, market trends or how to get into the industry it’s important to remember that agents have two major skills: negotiation and marketing.

You know what they say, the best agents do better when the market is tougher! Here we are at the beginning of 2022 and now more than ever we are seeing that the market moves faster than people. What does this mean for us agents? That we need to be adaptive and aware of the headwinds out there. Things might be moving quickly in 2022 but always trust the process!

So here we are at the end of 2021 and what a year it has been! There have been many ups and downs in real estate this year and lots of key learnings to take away.

The percentage of stock in the market has grown exponentially this year and buyers are getting savvy. In this industry, it’s so important to keep learning and adapting as the market changes.

As we approach the start of 2022 this is the perfect time to re-evaluate our business and our approach with clients to keep up with the changing winds of real estate.

⁠As real estate agents sometimes we get caught up in wanting people to like us, but this leads to false rapport. What we really need to focus on is getting our clients to respect us rather than befriend us.

As the market continues to get tougher it is becoming more and more important to be honest and upfront with your clients as their trusted advisors. We as agents are here to tell people what they need to hear not what they want to hear.