Tune into this week's episode of Cut To The Chase where we talk about how the current real estate market is a challenging environment for many agents and as a result, some have made the tough decision to leave the industry altogether.

While it's never easy to walk away from a career you love, the reality is that not everyone can withstand the pressure.

For those who are struggling to stay afloat, it's important to remember that it's okay to take a step back and reevaluate your options. Watch Diego & Aaron to hear more about this important subject.

This week on Cut To The Chase, what happens when you've got a great listing but it's just not getting attention?

This is why we do regular review meetings with our vendors, checking that the marketing is working, and if not we change it up.

Those changes can be made across; price bands, motivation, ad copy, photos, open home times, and more.

#teamdiego #harcourtsnz #cuttothechase #realestatenz #propertynz #nzproperty #aucklandrealestate #talkingrealestate #letstalkrealestate #realestateagent #realestateau #realestateaustralia #podcast #podcastnz

It's Episode 66 and we're talking about how to work effectively as an agent in a difficult buyer’s market.

When you're up against buyers' apathy and objections what questions should you be asking them? Don't forget to utilise your knowledge, and as we've said before, always use those facts and figures you have available to you.

Make sure you watch for some great scripts, tips, and more!

It's Episode 65 of Cut To The Chase and we're getting personal about relationships. Real estate is seven-day a week job and it can be easy to take those around you for granted.

It's important to nurture your career while also maintaining a healthy relationship with your loved ones. So how do we make it work?

Make sure you watch/listen to learn some great tips on how to manage your work/life balance! #teamdiego #harcourtsnz #cuttothechase #realestatenz #propertynz #nzproperty #aucklandrealestate

This week's episode of Cut To The Chase is short but sweet.  We're talking about how you should be anticipating your vendors and buyers needs and requirements.

If they're calling or messaging your first for feedback or documents then you're not doing your job properly.

Ensure you have systems and processes in place to streamline those situations and have answers to those common questions ready to go. Make sure you watch to find out more!

Buckle up, it's Episode 63 of Cut To The Chase and this week it's all about Listing Presentations! Aaron has spent the last year sitting in on presentations throughout Auckland and his takeaway is that a lot of agents need to shake things up and ask better questions.

PLUS Diego gives a complete rundown of what he does in his presentations.

There are plenty of tips and suggestions so watch to find out more! #teamdiego #harcourtsnz #cuttothechase #realestatenz #propertynz

Welcome to the first episode for 2023 and let's get straight into it.

We hope you enjoyed the 10 days of summer we've had but are you ready to weather the coming winter?

The market is definitely going to be challenging so how can we equip ourselves mentally so we can be ready for what's ahead of us?

Make sure you watch to find out!

Here it is, the last episode of 2022, and what a year it's been.

We've survived, we've still made a dollar and we can only look towards 2023 with enthusiasm and excitement while we reflect on the year professionally and personally, and NOT mention the Property Market.

Plus Diego talks about his Kickstart Event set for January, where he'll be sharing insights and his business plans for the coming year. Don't miss it!

So, what happens when Diego ends up in Covid isolation with 53 listings and only a few weeks to Christmas?
It was time to face the uncomfortable truth which led to a very important email, sent to every vendor, informing them that with interest rate rises property values are going drop, and if they don't sell now they could be regretting it in two months.

Make sure you listen to find out what the results of the email were...

In this week's episode, Diego mostly keeps quiet due to losing his voice so Aaron steps up to talk about expired listings and offers some great tips on how to help win this business.

When you ask a buyer what they think your listing is worth and you have to pass that on to the vendor their reaction is not always positive!

This can be tricky especially because buyers are rarely truthful, they often lowball their feedback as it's in their best interests.

We recommend using the most recent comparables available, this is where you'll find the most accurate reflection of what a property is worth.

When the offers come in and they're close to what those recent properties sold for then you know you've done your job.

Also, don't forget to be strategic when you go to that original appraisal, choose your words carefully, and be realistic or it could backfire on you further down the track.

Let's talk about standing out from the crowd with your marketing. We know there are thousands of listings out there so just using the same old headlines and the same old bullet points is not going to get your property noticed.

We give you some examples of where to find the unique selling points of a property, some headline ideas, and even a pretty sneaky copywriting tip! #teamdiego #northwest #harcourtsnz

It's episode 56 and we're talking about developing a strategy for this last sprint to the end of the year.

Navigating the silly season can be difficult with all the parties and events but you don't want to let them be a distraction or derail your focus and energy with hangovers!

Have a plan, pick and choose which events you are going to drink at or make sure you arrive early and leave early, be courteous and try to stay off the tequila!

Other agents may say that it's quiet coming into the summer break but you should be working hard right the way through and have a strategy with both vendors and buyers, creating a sense of urgency around selling and buying before Christmas.

Utilise this time and you could make it incredibly successful for you. #teamdiego #northwest #harcourtsnz #cuttothechase #realestatenz

This week we're talking about how you present yourself to the world, most of us work for an agency with particular brand standards (which are important) but sometimes you've got to think outside of the box and don't take yourself too seriously!  

Have fun and present yourself as a person before a real estate agent, most potential vendors aren't looking for the most serious agent in the office and there are plenty of places where you can show your unique personality...

listen to this episode for some great ideas from Aaron and Diego and make sure you let us know if you have ideas of your own!

What do you do after you sell a property? Flyers, Just Sold DLEs, door knock?

Let’s talk about how you can create valuable conversations with potential vendors, buyers and a possible listing opportunity.  

Utilise all those buyers details you gather into your database through inquiries, viewings, and open homes and when you sell a listing you touch base with them, to let them know what it sold for.

In that same conversation, you can tell them about another listing you have, even if its not on the market yet, perhaps even one you've only done an appraisal on! Surprised?

Make sure you tune in to hear the rest of Diego's technique!

This week we're talking about fatigue. Whether it's buyers, vendors or just deal fatigue we're all feeling it in this tougher market.

The negativity that comes when offers fall over can have a detrimental effect on vendors and even on us as agents, so how can we combat those feelings?

Check out the episode to find out.

Let's talk about the importance of personal branding. In the busy real estate space you need to be a specialist and not a generalist, express what makes you unique, whether it's your previous career or experience, or perhaps it's your hobbies and passions.  

Even under the umbrella of the agency that you work for, how do you differentiate yourself from the other agencies or even just from the agents in your own office? Try to be creative but not cheesy (unless you're Diego) but being courageous will get you noticed.  

And don't forget to invest in your brand, spending time and money on logos, colours, photography, and design goes a long way. We're in the marketing game, so look, act, and talk like the money.

In this episode, we share ideas on how to give the ultimate experience to your vendors.

When you sign the listing with a vendor you know you're going to have a big impact on their lives throughout the process, but how do you also give them a high-end experience with the very best customer service?

Options include direct contact, messages, informative videos, and more.

Make sure to tune in to find out Diego and Aaron's top advice to provide the ultimate vendor experience.

It is Episode 50 and let us discuss how to get buyers engaged and out of the shadows in this current market.

They're waiting, watching intently, and paying attention to what is happening around them. So, when the buyers fob you off what do you do?

Check out Diego and Aaron engaging in some role-playing... buyer/agent role-play of course! Make sure you watch for some inside information and some great tips.

Let's cut to the chase this episode...we're talking about hidden transactions.

What are the motivations involved for a vendor to be selling or for a buyer to be purchasing?

Do they need to be in a specific school area, do they need a bigger house?

Ask the right questions... do they want to sell or do they NEED to sell?

Those hidden transactions have become increasingly important in this market so make sure you’re aware of them.